#Trend android shareit play install

Casual ad revenue has also increased steadily. Hypercasual has experienced exponential growth at both ends specifically in the United States.

#Trend android shareit play install

In the United States, the United Kingdom, Japan, and Brazil, casual game cost per install (CPI) has increased significantly. Millennials prefer match-3 meta games.Īccording to AppsFlyer, privacy changes led to a 13 percent YoY drop in iOS gaming spend versus a 35 percent surge on Android. Gen Z players gravitate toward party games such as Among Us, while Gen X players are more likely to play solitaire, traditional match-3 games, and word games. In 2021, match-3 games raked in about $4 billion in revenue, a 25 percent increase over the year prior, just behind strategy, RPG, and slots.Ĭasual games are popular among middle-aged-and-older women in the US market. For example, puzzle - the most popular category over the last two years - includes word, merge, match-3, bubble shooter, trivia, hidden objects, and more.Īccording to data.ai, hypercasual (led by the action, puzzle, and simulation genres) was responsible for approximately 33 percent of game downloads in Q3 2021, or about 3.6 billion downloads, which was nearly twice as much as the same period two years prior. Each category contains its own subgenres as well. They can be broken down into a myriad of categories including puzzle, simulation, arcade, hypercasual, and lifestyle.